Google is the number one search engine on the internet. If your website or business is not advertised on Google, then you will be missing out on virtually the entire online customer base. The great thing is that there are so many easy and affordable ways to advertise your website on Google. You can choose to go the free route by implementing search engine optimization strategies or you can do pay-per-click advertising with Google AdWords. Both have their strengths and weaknesses.

It is always recommended that you perform SEO on your website. As time goes on, your website will receive a lot more organic traffic if its SEO is good. Organic traffic is the kind of traffic that comes naturally from search engines. It means people have typed in keyword phrases in Google and simply discovered your website at the top of the results page. You need to have great SEO for this to happen. Once it does, you will be receiving so much free quality traffic to your website.

Of course, getting organic traffic will not happen overnight. It could take months or even years before you finally get a consistent flow of it. In the meantime, you’re going to need a faster way to get traffic from Google. This is where Google AdWords comes into play because you will use this platform to create paid ads. In other words, Google will publish the ads that you create so that people will easily see them. However, when someone clicks on the ad, you will pay a small amount of money for that click. That is why it is called “pay-per-click” advertising.

The amount of money you pay depends on the keyword phrase that was searched and the bid price you set for that phrase in your advertising campaign. Google AdWords lets you set a budget for yourself so that you don’t end up paying too much for clicks. They also have a Keyword Planner Tool which helps you choose the right keyword phrases to bid on. This tool will tell you the best phrases for your niche, their popularity in the search engine, and their average bid prices from your competitors.

If you are new to Google AdWords, it is best to set a small budget in the beginning. Meanwhile, you should practice a few small ad campaigns and educate yourself on the best ways to maximize a return on your investment. Alternatively, you can try Facebook Advertising.