Facebook is the most widely used social media platform on the planet. With over 1 billion active users, it is a great tool for digital marketing if you know what you’re doing. A lot of businesspeople have heard about Facebook Ads as a way to promote their website and the products or services it sells. However, you don’t need to use Facebook Ads to take advantage of the traffic on Facebook for this purpose. There are a lot of free ways to promote your website by simply utilizing the communication services of the platform.

Let’s start with the basic way to advertise on Facebook. If you have a personal Facebook profile with at least a few hundred friends and family connected to your account, then it is easy to share text, pictures, and video content with them. You can make one post and it will automatically be shared with everyone on your friend’s list. Once your friends see the post, they can add reply comments or “like” it. Plus, they can share the post with their own friend’s list too. This is called word-of-mouth marketing which can generate a lot of additional free traffic from people with whom you don’t even know.

Of course, if you’re a businessperson, then you probably don’t want to turn your friends and family into customers. That is why you should create a Facebook Fan page for your business. While ordinary profiles are supposed to be for individual people, a Facebook Fan Page can be made for companies, charities, or any other third-party entity that you control. A Fan page is a great way to gain followers to your company through means of social media. These followers can “like” or comment on posts just like on the regular profile pages.

There is also something called Facebook Groups. This is perhaps the best free way to advertise on Facebook. These groups are created by other businesspeople and users of Facebook who have similar interests in a particular niche. For example, there may be a Facebook group devoted to website design services. If you are a web designer looking to educate themselves in the business or possibly find new customers, you would join a Facebook group like this to promote yourself. Again, it is a free way to gain a new following from people who have an interest in the types of things you sell.