WordPress is traditionally an online blogging platform that people use to create their own blogging websites. It does not require you to have knowledge of web programming languages or anything like that. In fact, you don’t even need to know web design or be any kind of graphic artist. All you need is a computer, internet connection, and a suitable web host for your WordPress website.
WordPress is basically a free content management system which gives webmasters the convenience of managing their website and its content from an administrative dashboard. That way, you can manage all the website content through this dashboard which is easy to use and understand. You will never need to go into the programming or coding of the website to modify anything. It can all be done visually through the dashboard.
Even though WordPress is supposed to be a blogging platform, you can turn it into practically any type of website you want. Since WordPress is open-source web software, you have the right to modify and convert it into whatever you want. There are literally thousands of themes and plug-ins you can use for your WordPress website to turn it into something totally different. You can make it an e-commerce storefront, online business card, personal portfolio, blog, vlog, auction, and so on. It just depends on you installing the right plugins.
If you own a business and are struggling to market it on the internet, then creating a WordPress website is the best first step in doing so. The only investment you’ll need to make is for the hosting account. The best web hosts for WordPress are DreamHost and BlueHost. You can find shared hosting plans on them which start from $10 to $20 per month. This is dirt cheap for any new business, so it shouldn’t be a problem.
And to add even more convenience, they have a one-click install option for WordPress. This means you don’t even need to upload any files through an FTP to your hosting account because you can do the WordPress installation right from the control panel of the host. It will simply ask you to fill out a few basic things like the Title and User Name for the website.
Once the installation is done, you can begin modifying the content of the website through the control panel so that it reflects your business and brand. From there, you can implement your own marketing techniques to further promote the website, whether it is free or paid advertising.