A target audience is a specific group of consumers who are most likely going to be interested in purchasing the products or services that you are selling. To be a successful digital marketer and business person, you need to know who your target audience is. These people are represented based on their demographics and interests.

So many business people make the mistake of marketing online without targeting a specific audience or group of people. Then they wonder why their website does not generate any sales. You must target an audience which has an interest in the types of things that you’re selling. If you can do this, it will increase your chances of generating more sales. This concept should be pretty straightforward.

The big question is, how do you find out your target audience? First, think about the demographics of your audience. For instance, if your business sells children’s dolls, then you would be targeting children under the age of 12. Then you can narrow it down further by targeting only female children, depending on the types of dolls and their characters.

Demographics are the most crucial thing to figure out about your target audience. It will come in handy down the road when you start generating your online marketing campaigns. A lot of advertisers give you tools to target specific demographics, such as their location, gender, and age. You should already have a general sense of these demographics just by figuring out which type of people would want to buy your products or services.

Location is important too. If you only plan on selling to people in the United States, then you don’t want your digital ads to be seen by people in other countries. So, you would set “U.S. Only” for the target location of your ads. Then, to narrow down the target audience further, you need to determine which keyword phrases they would search for on a search engine. These keywords basically represent their interests and the things they’re looking for. When you set up an ad campaign, you pay a certain price per click for the keyword phrases that you choose to bid on.

Use a keyword analytics tool, such as the Google Keyword Planner, to help you choose the right keyword phrases. This will tell you how many times various keyword phrases are searched per month on the search engine. It is best to use keyword phrases in your ad campaigns that are as specific as possible. If you use general terms, such as “girls dolls,” then you might target people who are not interested in the specific dolls that you’re selling. The more specific you make your keyword phrases, the better chance you’ll have of attracting the right customers through your ad campaigns.