Local SEO is a unique set of results also known as the snack pack in Google which is commonly seen and relevant if your business serves a local community. We’ll get your business listed in local search results making it easier for customers to find you.
Did you know that 43% of ALL searches on Google include a geographical modifier like a city or zip code?
A different strategy is required to rank well for localised terms such as “plumber Adelaide” – a local optimised website, an optimised Google My Business page, accurate citations, good reviews and extensive backlinks.
Our strategy does not only involve top rankings in search engines, we’re focused on the bigger picture for your business – sales.
Didn’t advertising used to be simple and effective? It was a matter of buying some ads in the local newspaper, billboards or run a commercial on TV or radio. Today’s generation namely the millennials don’t use a phonebook and traditional media like the newspaper, radio and TV are being replaced by new media channels.
Faster internet speeds, and the ever-growing progress of social media marketing, digital marketing and technologies have totally transformed the business landscape and it is increasingly apparent that the traditional way of business are failing to deliver the results they once did.
According to Google, 97% of consumers use the Internet to find local businesses.
Nowadays, everyone searches for businesses online with their computers, tablets and smartphones. They’re ready to buy and they’re looking for the right option. But unless your business is online and searchable, you don’t exist!
If your business doesn’t show up on the front page of local search engine ranking, you’re missing sales opportunities – by the second. If your website does not show up on the first page of search engines when they are searching for your product or service, it’s nothing more than a billboard in the middle of a desert. Even worse, you’re losing potential sales to local companies listed above you: your competitors.
In today’s cut throat online competitive era, it is not easy to get your website a place on the first page of any search engine and reach the target audience without the help of SEO services. Therefore, SEO has become immensely popular for businesses to gain full potential online. Did you know SEO is 10 times more affordable than investing money in paid advertising? Also, it offers quite high ROI on your side. There are many who do not understand the true potential of SEO, but we at Venture Victory make sure that every client of ours gets enriching results that they can be proud of.
Our job is to make it easy for people who are looking for your products and services to find you, ask questions and buy from you. Our local SEO services will drive more customers to your website to buy more of your products and services.
Before actually starting a SEO campaign, it is important to understand the process. We break down our SEO process in simple 7 steps which is show below and describes the activities involved in every step.
Before we actively start doing SEO on your website, we will a conduct a market survey in which we look for your competitors and the keywords they are using and missing, how many citations and reviews they have and what categories they are targeting. Based on the data gathered, we will identify your most lucrative keywords that are being used and missed by your competitors. We focus on what people are searching for, but most importantly, we focus on what they want to buy. This information is used to create a road map for your Local SEO strategy. Every client has its own requirement so every SEO campaign designed by us unique and different.
We take a look at each page on your website and identify (and fix) any issues with your URL structure, website architecture, heading tags, title tags, meta description, URL’s (using 301 redirects), body text, sitemaps, XML sitemaps, robots.txt and any other on-site SEO factors and ensure consistency of business address and phone details across the website.
Google Business Page Optimisation
We will help you set up and optimise your Google Business page (formerly Google Places) to give you maximum visibility in your city and industry by identifying the best keywords to target and if you have correctly categorised your business.
We take a look at your existing citations and fix any NAP inconsistencies. We use a number of tools to source and build the best citations for your business.
We help you implement a strategy to facilitate positive reviews from your customers and to promptly respond to negative ones.
We help you generate relevant, high quality links to your website by leveraging the best content curation, social signals, local citations, high-quality links you can find on the web to attract valuable inbound links to your website. Acquiring these high quality and relevant inbound links is the secret sauce to getting those top rankings.
Finally, we send monthly reports with rankings updates and how your campaign is progressing to keep us accountable. Once you get traffic from our SEO efforts, we use Google Analytics to review the conversions and sales.